Mr. Wilfred Ling, Associate Director of Promiseland Independent , is licensed by Monetary Authority of Singapore to provide financial advice to individuals in Singapore.

Promiseland Independent Pte Ltd is neither owned directly or indirectly by any financial institutes such as insurance company, bank or fund management firm. Therefore, it operates independently from them.

As an Associate Director, Mr. Ling’s roles are:

1. To research and write on behalf of the company for financial magazines such as The Executive and INVEST so as to promote public financial literacy and awareness. These articles can also be downloaded from the "Educational Articles" link on the left menu;
2. To conduct investment seminars;
3. To assist and support the firm’s financial advisers in area of investments by conducting training and joint-field work;
4. To advise and manage high net-worth individuals’ investment portfolios. 

To ensure that every clients’ needs are well taken care of, Mr. Ling does not neccessarily handle all cases himself. For certain cases, he is assisted by other investment advisers whom he will assign. This applies similarly to insurance planning.

He maintains this website “The IFA On Duty” with the purpose of promoting financial literacy through the personal blog and a means to promote and market his financial services.