| Mental accounting |
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| Written by Wilfred Ling | ||||||
| Thursday, 06 December 2007 | ||||||
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A client of mine was paid in US dollar. He asked me whether should he maintain a US dollar saving account and accumulate his saving there as he receives the US salary. The rationale is because of the declining US, he hopes it will “recover” in the future. If he converts all the money into SGD now, there is no “hope” of recovering. My response to that was quite simple: There are two risks experience by this person. Firstly, his income is subjected to the risk of the US declining. So every time the USD drops, he will suffer a pay cut. Another one is that if the saving account is in USD, then all previous pay already received continues to be subjected to the same risk of USD declining. Moreover, if the saving account is meant for “saving” purposes, then there must not be any risk in the first place. Thus, currency risk is unacceptable. In financial jargon, my client’s question is what we call “mental accounting.” In the above example, the person thinks that as long as the asset has not be sold (in this case if the US dollar has not be converted to SGD), there is only “paper losses.” In reality, there is no such thing as paper losses for asset that is highly liquid. Paper losses and real losses are the same thing. The reason is because the market value of the asset can be accurately ascertained due to its high liquidity. If the asset must be sold urgently, the “paper losses” and real losses are exactly the same in value. This is unlike non-liquid asset like property in which paper losses are merely an estimate. The value of real losses can only known unless a successful transaction between a buyer and seller has been made. Mental accounting does manifest itself in the way many people make their decisions – most of which are illogical and to certain extend foolish. Sometime in order not to embarrass my clients, I’ll not correct their mistake. In addition to the above, here are more examples of mental accounting in action:
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